Animation 1
Animation 2
GREEN POWER DENMARK2026
2 ANIMATIONS
Made in collaboration with Amanda Eriksen and Katinka Eriksen.
From a class brief in collaboration with organisation Green Power Denmark, that asked for ideas for strategic implementation that would help the danish population get a more positive attitude towards the green transition.
With a character called Lars as the central element - a counterpart to the danish expression ‘Dovenlars’ (meaning lazy Lars), we chose to focus on humour and relatable storytelling to convey the already existing positive attitude that exists among the majority of the danish citizens.
The overall strategic consideration focused on Lars as a relatable character as part of “The Lars Effect”, that GPD could implement in all of their communication and campagins.